Channel
OpenAI Ads
The open window
Meta
Google
TikTok
Auction competition
Nearly empty — early-mover window
Saturated
Saturated
Crowded & rising
Buyer intent
High — shoppers arrive mid-research
Interruption-based
High on search, volume capped
Impulse discovery
CPM / CPA trend
Low — pre-competition pricing
Rising every year
Rising every year
Volatile
Creative workload
Light — copy-led, no video treadmill
Heavy — constant video refresh
Moderate
Relentless — native video, daily
Your competitors there
Most niches still unclaimed
Bidding against you today
Bidding against you today
Arriving fast
Role in your stack
The growth bet with asymmetric upside
Core scale channel
Demand capture
Top-of-funnel awareness
Honest take: keep Meta and Google running. OpenAI Ads is the rare chance to be early — and if the audit shows it's not your moment, we'll say so.