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The OpenAI Ads Readiness Checklist

The exact tracking, budget, and offer benchmarks we look for before we’ll take anyone’s money. Work through it and you’ll know precisely when you’re ready to win the early OpenAI Ads auction — and when to wait.

Take the 60-second Fit Check →

Check the boxes as you go

Your readiness verdict updates below.

0/0

Revenue & budget readiness

Paid acquisition amplifies a working business — it doesn't create one. This is the floor.

You're doing ~$20k+ in monthly revenue (or on a clear path there).

You can commit $3k+/month to paid acquisition without it hurting.

You have a 60–90 day testing runway — you won't panic-kill campaigns after week two.

Your margins can absorb a learning phase before the channel is profitable.

Conversion tracking (the make-or-break)

This is where most campaigns quietly fail. Browser-only pixels miss 20–40% of conversions, which starves the algorithm and inflates every cost metric.

You track conversions server-side (Conversions API), not just a browser pixel.

Every key action fires an event: purchase, lead, signup, call, or booking.

You pass real values (actual revenue), not just a generic "conversion" flag.

Browser and server events are de-duplicated so nothing double-counts.

Tracking has been verified with a live test — not assumed to be working.

Offer & unit economics

If you don't know these numbers cold, you can't tell a winning campaign from a losing one.

You know your target cost to acquire a customer (CAC / CPA / cost per qualified lead).

You know your average order value and/or customer lifetime value.

Your offer already converts on at least one paid channel (Meta, Google, etc.).

Your landing page or product page converts cold traffic — not only email or retargeting.

Creative & message

A new auction is cheap, but the click still has to land on something persuasive.

You have 3–5 distinct angles or hooks ready to test.

Your assets are ready (copy, and images/video where relevant).

Each ad points to one clear, single primary call to action.

Measurement & decisions

Speed of learning is the whole game in an early auction. Slow decisions burn the advantage.

You have one source of truth for CAC / ROAS everyone trusts.

You've agreed on the success metric before launch, not after.

Someone can make budget decisions weekly without a committee.

Know your numbers by type

Business
Primary metric
Secondary
Watch alongside

Ecommerce / DTC

ROAS (blended)

Cost per purchase

Revenue vs. margin

SaaS / app

CAC

Cost per trial / signup

MRR & payback period

Services / B2B

Cost per qualified lead

Booked calls

Close rate & deal size

Local business

Cost per call / booking

Show-up rate

Avg. customer value

Score yourself

17–19 You’re ready. Get the audit — the early auction rewards brands exactly like you. Waiting mostly costs you the first-mover discount.

12–16 Close — fix the gaps first. Usually it’s tracking or a defined CAC target. A one-time Launch Sprint gets the foundation built right so every dollar after compounds.

< 12 Not yet — and that’s fine. Tighten your funnel and economics on your current channels first. Come back when the numbers move; this took 60 seconds to run again.

Checked most of the boxes?

Then the free audit is worth your 20 minutes. We’ll map realistic targets for OpenAI Ads at your spend level — real numbers, no pitch.

Take the Fit Check → Book the audit